Animation Videos

Why Use Animated Videos for B2B Marketing?

Are you searching for an engaging and effective way to showcase your business and communicate your key messages?

Animation videos are a powerful way to capture attention, simplify complex information and increase conversions. These videos help to deliver your marketing messages directly to your target audience, generating more leads, and boosting sales.

We offer a range of animation styles to suit every business type and budget, with prices starting from just £900 for a one-minute video.

 Animation Video Styles

Not sure which animation video style is right for you? Take a look at the different video types we offer to find the perfect fit for your campaign. We produce four main types of animation videos: Whiteboard Animation, Motion Graphics Animation, 2D Cartoon Animation, and Bespoke Hand-Drawn Animation.  

Whiteboard Video

Our whiteboard video style is black and white illustrations, sometimes with an accent colour, set against a white background.

The animation can show the effect of a hand drawing illustrations into the image.
A captivating and engaging style.

Prices start at £900 for 60 second video.

Motion Graphics

Our motion graphics video style is dynamic, modern and colourful, typically using icons and graphics to convey your message.

This animation style can be used to explain a concept, product, service, design or in fact convey any message. It is a versatile type of video.

Prices start at £1,100 for a 60 second video. 

Cartoon 2D

Our 2D cartoon animation videos allow you to personalise your brand and give it character. It can bring your ideas to life.

This style has a fresh look,  and also incorporates colours. We can create various styles, from cartoon like to a more professional style. 

Prices start at £1,700 for a 60 second video. 

Bespoke Video

Our bespoke animation videos allow us to fully represent your company with hand-drawn, customisable drawings and branding.

Our whiteboard, motion graphic and 2D videos are all available as bespoke options. All illustrated and edited by our UK based in-house team.

Prices start at £2,700 for a 60 second video. 

Jo Ginger

Operations Director

Need help or advice?

We will help you take the first steps towards bringing your video to life.

If you’re unsure about what you need, or have a question, our team is always here
to lend their expertise and help.

Our animation video production process is simple: 3 easy steps

1. Discovery

We take the time to understand your business objectives, target audience, and the outcomes you want to achieve. By asking the right questions, we ensure your animation video is aligned with your goals and delivers real value.

2. Creative Vision

Our team works closely with you to develop a compelling script and visual direction. We’ll also create a storyboard if needed. You can trust us to manage your project from concept to completion.

3. Final edit

Our expert editors craft the finished video with animated visuals, professional voiceover, music and sound effects. We bring your vision to life with high-quality animation that gets results.

More useful information

How long does the animation production take?
It usually takes 46 weeks to make a high-quality animation video, depending on how long and complex it is. However, if you need it fast, we can usually get it done quickly with our rush service.
What is the price for an animation video?

As you can imagine the cost of animation depends on the type, style, complexity and length of video.

Prices start at just £900 for a 60 second classic whiteboard video and increases for different styles that are more complex.

Pricing does cater for any budget, so please contact us to discuss your project and get an accurate quote

I don't know what type of animation I need!
Not sure what kind of video you need? Don‘t worry, we‘re here to help! We can talk you through the different types and styles of animation and help you decide which one is best for you. Give us a call and we‘ll get you sorted!
What voiceover will the video have?
Getting a professional voiceover is key to the production, so we outsource that part. We‘ve got a number of trusted partners we use for projects. We’ll make it easy for you by giving you a link to a page with different options to choose from. We’ll give you a link to a website page where you can hear the various choices and make your choice.
What is the optimal length for a video?

The ideal length for an animation depends on where and how it’s being used. For example, videos used on social media or in ads usually perform best when they’re around 30–60 seconds long. For explainer videos or product overviews on your website, 60–180 depending on the level of detail. The goal is to keep it long enough to get your message across but short enough to keep viewers engaged.

Can I use my own script?

Absolutely. If you’ve already written a script or have a draft, we’re happy to use it or refine it with you. If not, don’t worry – we can write the script for you based on your brief and objectives.

Can I choose the music for my animation?

Yes, we offer a selection of royalty-free music tracks to choose from, and we’ll select one that fits the tone and style of your video. If you have something specific in mind, we’ll do our best to accommodate it.

Will I be involved in the process?

Yes – you’ll be involved at every key stage of production. From script sign-off to style selection and feedback on the edits we supply, we make sure you’re fully in the loop and we hand hold you through the whole process to make it easy and stress free.

Can we use the video in more than one place?

Yes – and we recommend it. You can use your animation across your website, LinkedIn, email campaigns, sales presentations, and YouTube. We can even supply versions in different formats or shorten them for use on social media or in campaigns.

Do you provide subtitles or captions?

Yes, we can add standard subtitles or dynamic subtitles to your video. These are especially useful if it’s going to be used on social media or in places where people might watch without sound.

What if I want to update the video later on?

If you need to make changes in the future, as long as years haven’t passed since the production then no problem. For example, update a logo, change a scene/product/service, swap out a voiceover or change a line of text. Then just let us know and we can discuss and implement the changes for you.

Saying amazing things

The Ginger team make the whole process of video creation seem almost frictionless. The feedback on the scripts I created was invaluable and the guidance on how to present to screen really helped to create valuable content. The videos achieved their aims, and more. It has been worth every penny and every minute invested.

Dave Davies MD, Sandler Training, Thames Valley
Dave Davies

“It was an absolute pleasure working with Ginger Digital. They were professional, had an incredible attention to detail, patient and great fun to work with. We couldn’t be more happy with the result. Thank you,”

Diane Lee  Buying Director, Toys R Us
Diane Lee

“What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.”

Chris Jones Chief Operating Officer, Nymad
Chris Jones

“Simply fab! Ginger supported us through their fast and efficient process and took the time to understand our business and our needs.”

Jason Fahy Chief Executive, Knowledge Hub
Jason Fahy

“Ginger were great to work with, professional throughout the whole process and quick to respond to our requests. Thanks team!

Rebecca Jaggs Director, Resolution
Rebecca Jaggs

“Ginger took the time to understand our business and to talk to each one of the team so that the end result reflected our brand.”

Cathy Jenkins Director, MAXX Design
Cathy Jenkins

“We had a smooth and successful experience with the Ginger team for our studio video shoot. The film quality was great, and the editing and communications seamless.”

Chris Gardener Business Mentor, Strategic Mentors
Chris Gardener

“Neil and his team were able to communicate our complex message using video, in a really engaging and fun way.”

Ruth Inglis Marketing Manager, Titania
Ruth Inglis

“We chose to work with Ginger because we’re a very strategic agency and felt the fit was really good. They know how to do video, but more importantly how to do it really effectively.”

Alun Williams Director, Luna Branding
Alun Williams

“We’ve had some great feedback about the videos from our guests and private dining bookings have noticeably increased. We’ll definitely go back to Ginger for future videos!”

Sally Albin Marketing Director, L'Ortolan
Sally Albin

Contact us

Ginger Digital
Sheepdrove Conference Centre
Sheepdrove Road, Lambourn
Berkshire
RG17 7UU

T: 01488 670244
E: hello@gingerdigital.co.uk

Get in touch

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