by Jo Ginger | Jul 14, 2026 | Ginger news
End cards have become one of the most persistent bad habits in video marketing. They linger from a previous era and today they often make your ads look dated, corporate and creatively flat. Yet brands keep adding them by default. The real issue is that most people...
by Jo Ginger | Jan 7, 2026 | Blogs, Video Marketing
How real engagement patterns shape smarter marketing decisions Marketers often talk about understanding their audience, but video data goes further. It shows what people actually do. The moment someone watches, skips, pauses or replays, they create a trail of...
by Jo Ginger | Nov 7, 2025 | Blogs, Video Marketing
Why YouTube Ads matter for B2B When B2B marketers think ads, the mind often jumps to LinkedIn or Google Search. Fair enough. Your buyers are also on YouTube every day. They are researching problems, comparing tools and watching people explain how things work....
by Jo Ginger | Dec 18, 2024 | Blogs, Google & YouTube PPC
Are your YouTube ad campaigns getting the results you want? If not, they might be falling prey to some common pitfalls. After years of auditing YouTube ad campaigns, we’ve identified five recurring mistakes that can drain your budget, reduce engagement, and...
by Jo Ginger | Nov 11, 2024 | Blogs, Video Marketing
Somehow, 2025 is only just around the corner – and with an imminent new year, what better time is there to reflect on emerging video marketing trends? We all know that the digital landscape is constantly changing, so it’s important to stay on top of...
