Your LinkedIn Ad campaign has the potential to be a powerhouse for B2B lead generation and brand awareness – when it’s set up correctly.
After auditing over numerous LinkedIn Ad campaigns here at Ginger, we found that many businesses make the same costly mistakes, and these mistakes are preventing campaigns from reaching their full potential.
Does your LinkedIn campaign contain any of these five errors? Below we’ve rounded up the top five common mistakes we frequently encounter, and shared how you can fix them to supercharge your next LinkedIn Ad campaign.
Keep reading to learn how you can receive a free audit of your LinkedIn campaign…
Five Common LinkedIn Campaign Errors
1. Remarketing Errors
Remarketing is one of the most powerful tools in your LinkedIn Ads toolkit. However, many businesses fail to create audiences for each match type option. In many cases, businesses blend remarketing audiences with cold audiences. This not only clouds the data, but also makes it harder to track and optimise your LinkedIn campaign effectively.
2. Targeting Errors
Another major mistake we see is targeting too broadly. When businesses try to cast too wide a net, this results in them wasting valuable ad spend by including irrelevant audiences.
Additionally, LinkedIn’s default settings for ‘Audience Expansion’ and ‘Audience Network’ are often left on, further diluting the targeting. On top of this, many businesses also neglect to add company or contact lists, missing out on focused audience targeting.
3. Wrong Objective Setting
Selecting the wrong campaign objective is like driving with the wrong map – you won’t get where you want to go! One common error is pairing the wrong creative with the wrong objective. For example, using Spotlight ads (which are highly engaging) for top-of-funnel brand awareness campaign is a surefire way to burn though your budget with little to show for it.
4. Bidding Errors
Many campaigns we audit have LinkedIn’s default ‘Maximise Delivery’ bidding strategy enabled, which is the default setting in LinkedIn’s Campaign Manager. While this may seem like the easiest option, it isn’t always the most effective.
5. Content Planning Errors
Finally, one of the biggest mistakes we see is campaigns that lack a solid content plan. Without a clear strategy, you risk producing content that doesn’t resonate with your audience or align with your business goals.
By answering these questions, you can create compelling content that speaks directly to your target audience, boosting engagement and driving conversions.
But don’t just take our word for it, hear from what we’ve managed to achieve for some of our clients. Also, below are some examples of LinkedIn Ads we’ve produced for clients which avoid these content errors:
Free Audit: Ready to Get Your LinkedIn Campaign on Track?
Helping businesses is what we do here at Ginger. If you’re interested in a free audit of your LinkedIn Ads campaign, or you’d like to learn more about how Ginger Digital can optimise your lead generation, we’d love to chat. Otherwise, you may like to check out our blog on PPC Management.
The quickest way to contact us is to give us a call on 01488 670244, or give us message.
