by Jo Ginger | Dec 18, 2024 | Blogs, Google & YouTube PPC
Are your YouTube ad campaigns getting the results you want? If not, they might be falling prey to some common pitfalls. After years of auditing YouTube ad campaigns, we’ve identified five recurring mistakes that can drain your budget, reduce engagement, and...
by Jo Ginger | Jan 2, 2024 | Blogs, Google & YouTube PPC
Video ads are excellent at grabbing viewers’ attention if executed and delivered correctly. However, contrary to popular opinion, there is far more involved when creating video advertisements that actually convert and drive engagement. Think about when a video ad is...
by Jo Ginger | Aug 3, 2023 | Blogs, Google & YouTube PPC
YouTube’s gargantuan viewer base and easy-to-use interface present a huge opportunity for brands looking to enhance the effectiveness of their marketing campaigns. Whether a business wants to improve brand awareness or generate more high-quality leads and sales, the...
by Jo Ginger | Aug 3, 2023 | Blogs, Google & YouTube PPC
Success with YouTube advertising is never achieved overnight. However, it’d be hard to argue that marketers could ever hope to create successful YouTube advertising campaigns without proper audience targeting. With over 2 billion monthly active users, YouTube as a...
by Jo Ginger | May 18, 2023 | Blogs, Google & YouTube PPC
2023 has been a financially turbulent year for many small businesses so far, to say the least. Therefore, you may be wondering whether now is the time to invest in a video marketing strategy for example running YouTube Ads, Google ads or paid social media campaigns. ...
by Jo Ginger | May 17, 2023 | Blogs, Google & YouTube PPC
Video content is all the rage nowadays, judging by recent trends in marketing and consumer behaviour. YouTube is the go-to video consumption application and website for consumers, boasting over 2 billion monthly active users, making it a prime opportunity for...
