Successful PPC management can be complex, but at Ginger Digital, we’ve got it down to a science! Our data-driven approach ensures that every campaign we manage is constantly optimised for the best possible results. Whether you’re new to PPC or looking to get more out of your current campaigns, we’ve got you covered.
PPC isn’t just a ‘set it and forget it’ strategy. Every day brings new opportunities and challenges, which is why we treat each campaign with bespoke attention. Curious about how PPC can drive quality leads for your business? Click the video below to hear more from Neil!
So, what exactly do we do in our monthly PPC management? Here’s a sneak peek at some of the key tasks we handle for our clients:
Campaign Analysis & Strategy Adjustment
We continuously review campaign performance metrics like click-through rates (CTR), conversion rates, cost-per-click (CPC), and return-on-ad-spend (ROAS). Based on this data, we tweak the strategy to maximise results.
Keyword Research and Optimisation
Our team identifies new keywords and optimises existing ones. We also refine negative keyword lists, adjust bids, and fine-tune match types to ensure the most cost-effective targeting.
Ad Copywriting and Testing
We create compelling new ad copy and run tests on different variations to improve ad relevancy and CTR. We’re always aiming to beat the best-performing ads!
Bid Management
By monitoring and adjusting keyword bids, we make sure your ads are hitting the right spot at the right time to maximise ROI, by device, location and time adjustments.
Ad Extensions Management
Ad extensions like site links and callouts can make a huge difference in visibility. We optimise these to improve relevance and engagement with your ads.
Audience Targeting & Remarketing
We fine-tune audience targeting based on demographics, interests, and behaviours. Plus, we set up remarketing campaigns to re-engage users who’ve already interacted with your site or ads.
Budget Management
Effective budget management is critical! We keep an eye on how your budget is being spent across campaigns, adjusting to ensure the best returns on every pound.
Ad Performance Tracking & Reporting
We track performance regularly, generating detailed reports and insights so you always know how your campaigns are performing.
Conversion Tracking & Optimisation
We set up conversion tracking to measure the success of your PPC campaigns – whether it’s form submissions, purchases, or sign-ups. Then, we optimise landing pages and conversion paths to increase those conversions.
Competitor Analysis
Keeping an eye on your competitors’ PPC activity allows us to spot opportunities and adjust your strategy accordingly.
Ad Quality & Compliance
We ensure that your ads comply with all platform policies and guidelines, and we continuously work to improve your ad quality scores for better performance.
Continuous Learning & Optimisation
The PPC landscape changes all the time, and we make sure to stay on top of industry trends, algorithm updates, and new features. We experiment and optimise continuously to keep your campaigns ahead of the game.
PPC Management Conclusions:
This list highlights just some of the key tasks our PPC team handles on a monthly basis – there’s so much more! At Ginger Digital, our approach goes beyond just managing PPC campaigns. We offer a holistic strategy that integrates data analysis, creativity, and continuous optimisation. Every campaign we launch is refined and improved to align with your business goals.
Plus, we provide detailed monthly reports, giving you all the insights you need. And don’t worry, you won’t be left in the dark – your account manager will guide you through your performance in a monthly Teams meeting.
Don’t just take our word for it – check out some of our PPC success stories!
Take Language Angels, for example: They provide an amazing app for primary schools, helping children learn a second language. We ran a PPC campaign to spread awareness about their offering, and within just three months, they had 749 free trial sign-ups and 273 subscriptions!
If your PPC campaigns aren’t delivering the results you need or you’re ready to start a new digital marketing journey, let’s chat! We’re here to help you take your business to the next level with a strategy that drives real results.
Reach out today to find out how we can elevate your digital marketing, or check out our blog on the Top Five Common LinkedIn PPC Mistakes to see how we ensure your campaigns avoid these pitfalls.
