Choosing the Right PPC Agency for Paid Advertising Campaigns

If you’re running a business and find yourself struggling with  your digital marketing, social media advertising or PPC campaigns, you have probably considered outsourcing these services to a specialist agency. Perhaps you’ve tried it yourself once and found the results disappointing, or you just don’t know where to begin with sourcing an external marketing agency. That said, you shouldn’t simply choose a digital marketing company based on a quick Google search.

So how would you know which PPC agency to choose?

Quick disclaimer: this isn’t a strict how-to guide, but instead is a thinly-disguised sales pitch about why you should consider Ginger Digital for your PPC campaigns. Out of fairness, we will talk you through a step-by-step process that you can use to your advantage if you are exploring the benefits of PPC.

Why Invest in PPC?

Global ad spend across every PPC channel is growing year-on-year, and that’s not by accident. It’s clear to see that PPC works and expertly planned, crafted and executed paid advertising campaigns are excellent ways of seeing quick results and fast ROI.

But it’s only effective if you know what you’re doing with PPC ads, whether they are social media ads on Facebook, Instagram, Twitter or LinkedIn, Google Ads, YouTube ads or any other form of paid marketing. That’s where an experienced PPC agency comes into play.

Ginger Digital have built up a strong reputation experimenting with paid ads, distributing them and optimising them for various clients, primarily in the construction, engineering and manufacturing sectors. But our experience does not stop there; we have managed and implemented PPC advertising campaigns for numerous clients across different industries.

PPC agency

How to Choose a PPC Agency

We’d recommend following these steps as you begin exploring options for outsourcing your PPC.

1. Think about what you want to achieve

The clearer you are about your objectives, the greater your chances are with PPC campaigns. Whether this is to develop brand awareness, drive sales, launch a product or move your leads further along the funnel, you’ll need to be clear about your target revenue, ad spend and goals, and communicate that to your PPC specialists.

2. Consider pricing structures

Would you prefer working with an agency that has performance-based pricing or flat monthly rates? Or would you prefer they take a percentage of monthly ad spend? Or even a hybrid approach?

3. Identify key criteria

Your next step is to identify what criteria you want your PPC agency to meet if you were to work with them. For example, you may want an agency that’s experienced in particular sectors, specialise in certain ad types (such as Facebook ads, Google Ads and more) or are proficient in video marketing.

[Here’s an FYI: Ginger Digital are video production and marketing specialists, just thought you should know!]

4. Assess your agency’s processes

Make sure you take the time to learn about your agency’s methodologies. For example, how do they optimise PPC bids? How do they collect data? What’s their process for finding relevant keywords?

5. Think about their working styles

To prevent miscommunications or conflicts, you’ll want to set your expectations. With your agency, will you have a dedicated account manager? How easy will it be to raise concerns? Will you have regular contact or review calls? Will you receive reports? Can you get a no-obligation quote or review upfront before committing?

PPC agency

What Does a Great PPC Marketing Agency Have?

Once you have a clearer picture of your goals, targets, expectations and level of participation, you may find yourself torn between agencies to choose from.

Not all PPC agencies are created equal; some are more experienced in particular PPC ads than others, while others are proficient in specific industries. One isn’t necessarily better than the other, but it does depend on what you’re looking to achieve with PPC.

A good PPC marketing agency demonstrates the following characteristics:

  • They value data and analytics
  • Passionate about helping you make an ROI
  • They know how to use numbers to strategise new ideas
  • Knows various PPC ad channels
  • Understands the value of keywords and supporting content
  • Is well-versed in video marketing and distribution
  • Recognises the importance of mobile and local search

Once you’ve found the ideal PPC agency, the next step is to start working with them to see the true value in their work!

PPC Ad Campaigns from Ginger Digital

As we’ve said, there are plenty of PPC marketing experts out there, and you’ll find the right one if you look beyond the first page of Google. So instead, take the time to learn more about specific local PPC agencies, and you’ll find one that you like working with.

At Ginger Digital, we specialise in paid ads but have particular proficiency in video to help drive those leads through.

Find out how by getting in touch with us for a free consultation.

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