Advertising on TikTok Using Video

TikTok’s fast-paced video format combined with a growing, highly engaged user base makes it ideal for marketing. Businesses are quickly discovering the power of using TikTok video advertising and the conversions it can lead to.

TikTok’s advertising platform encourages businesses to use exciting visuals and audio content to reach custom audiences and create positive conversions. Businesses can use direct links and hashtags to enable users to learn more about them or their products and services.  

With the huge amount of users engaging daily, large brands are choosing to use TikTok as one of their primary advertising platforms. To capitalise on this traffic, businesses often search for digital marketing specialists with extensive social media video advertising knowledge to execute these campaigns effectively.

TikTok Video Advertising

The following blog will explain the different methods of advertising available on TikTok and how businesses can utilise video to advertise their brand. By deploying TikTok video ads, businesses can increase their reach to an audience with a key interest in their mission.

Who Uses TikTok?

TikTok’s user demographic, while primarily Gen Z dominated, ranges from 10-50+ years old, with a slight skew towards females.

While TikTok’s content is largely user-generated, many opportunities are available for businesses to publicise themselves cost-effectively with a high chance of success.

The wide variety of content on the platform entices users with different interests to keep coming back. It has been used for various purposes, including cooking, exercise, beauty, DIY hacks and many more, leading to an established platform for marketing and sales.

Types of TikTok Ads

There are various means of advertising on TikTok. The most effective advertising methods available on TikTok are video ads, image ads, branded hashtags and branded effects.

Below you can discover how each of these methods achieves its intended purpose and why they are better suited for some companies than others. 

Video Ads

Video adverts consist of full-screen videos that are between 5 – 60 seconds long and appear on a user’s For You Page (FYP). Each advert includes a video, ad display image, brand or app name, and ad text. Video advertising on TikTok is one of the most effective ways to reach your desired audience, especially when utilising captivating, well-made videos produced with your brand and vision in mind.

TikTok Video Advertising

Image Ads

Image Ads only appear on TikTok’s News Feed Apps, such as TopBuzz, BuzzVideo & Babe. While advertising with still images may be a much cheaper way to advertise your brand, it also has significantly less potential when compared to video advertising.

Branded Hashtags

Utilising hashtags can expand your business’s reach on the platform, targeting specific audiences/markets. Companies can also engage with their audience through “hashtag challenges”. This refers to a visually appealing element, such as a dance or action, which others can replicate in videos. This is accompanied by a unique hashtag, which helps to expand a company’s presence on social media platforms. 

Branded Effects

Special effects, such as stickers and filters, can encourage influencer interactions with your brand, which will increase your reach.

TikTok Video Advertising

Video Advertising Formats

Different content formats are also available to create when advertising on TikTok. For example, portrait-only ads engage the audience with as much screen space as possible.  Likewise, landscape-only adverts allow individuals to showcase their businesses using a wide-screen format.  

Companies use ‘in-feed’ ads to mimic the videos that typically appear on a user’s For You Page. They are embedded into the page with visual, auditory and contextual information and play automatically when a user scrolls onto one.

What Makes TikTok Worth Considering for Video Advertising?

TikTok is the seventh-most downloaded app of the past decade, demonstrating its global reach. The high user engagement and variety of methods available for advertising result in cost-effective campaigns to drive traffic to your business.

TikTok Video Advertising

TikTok has incredible potential for marketing and improving brand awareness. The platform’s ever-growing user base and video format provide advertisers with new channels to engage their target market.

Start Video Advertising on TikTok with Help From Ginger Digital

Get in touch with Ginger Digital for a free consultation on video advertising on social media platforms like TikTok. Our experience in video advertising means we can produce TikTok video ads that your target audience will engage with.

We’ll work closely with you to create exciting video content tailored to your audience. We can produce branded content that will capture and engage viewers, capitalising on TikTok’s interactive advertising features. With our help, you’ll find that you can reach an audience with a real interest in your business and your brand’s mission.

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