In this blog we’re going to a tell you how you can use drone video content to enhance your video marketing.
Content is king.
So said Microsoft founder Bill Gates in 1996. Fast forward a generation, however, and those words still very much ring true.
Video is now one of the most popular and effective digital marketing strategies out there and it’s not hard to see why.
Did You Know?
On average, video in email increases click-through rate by 200-300%1
64% of buyers are more likely to buy something after watching a video2
The problem is, as more and more businesses begin to use video in their marketing (over 80% of businesses use video as a marketing tool4) it has become increasingly harder to stand out and to retain your audience’s attention. Your content must be innovative and memorable.
One solution? Include drone video.
So if you’ve thought about taking the plunge with drone, but aren’t yet sure of its value, this is the blog for you. Below are five points on how drone footage and drone video content can take your video marketing to the next level.
1) Giving Your Video Perspective
When you think of drone video, you immediately think of high aerial shots capturing sweeping landscapes, giving a cinematic sense of scale. Whether it’s a group shot of all your employees or a wide angle of your facilities, we can use drone to build authority, by showing the scale of your company.
Just look at this image we shot at James Latham’s Leeds depot. It is a hugely impressive and imposing structure and the drone shot really captures its size and importance. Instantly, you infer that James Latham is a major player in its industry and this can build trust with your customer.
2) Stand Out From The Crowd
Social media, as we know, is critical to your company’s success. It provides a daily opportunity to engage with your customers and show them what you provide and offer.
You’re probably already routinely using social media – but so are your competitors. Some companies have mastered using video as a marketing tactic on social and many more are catching up. So how can you provide unique video when social media is becoming increasingly saturated with this type of content?
The answer is drone.
When people scroll through their social feeds, your drone footage will see your post stand out from the crowd, capturing your audience’s imagination in the process. This will lead to more enquiries and referrals, and subsequently sales.
3) Increase Time Spent On Your Website
Often, companies are happy with the traffic they generate to their website, but they are less content with their conversions and bounce rate.
That’s where video comes in.
Video brings a personality to your business and brings your message to life. Crucially, video has been proven to increase time spent on your website, and when used correctly, can lead to your clients moving through your website until they are ready to buy from you.
Drone films capture the imagination like few other video mediums and using it on your website could significantly decrease your bounce rate. The video below has some pretty impressive drone footage.
4) Builds And Reinforces Your Brand
One of the benefits of a strong brand is that it creates a powerful and lasting impression with your customer base. Over time, a reputable brand can build trust and lead to loyal customers that continue to use your service over months and years.
Video has become an important element of forming and promoting a brand, and is a fantastic way of providing an unforgettable visual experience. A well-told story via a professional video will engage, captivate and impress viewers. When they think of your company, they will think of your video, your brand and how effectively you communicated with them, and the inclusion of drone footage in your video will give your business that extra “wow factor”, ensuring you are remembered.
5) Brings Storytelling To Life
Storytelling is an important part of business – it shows your customers that you have a purpose and have developed and grown. But more than that, storytelling is a key part of selling. Decision making is more emotional than logical, so telling a story effectively can help engage with your audience and distinguish your organisation from your rivals.
Video is one of the best ways to tell a story. But your audience will have seen traditional video done a thousand times. One of the best ways to gain and keep your audience’s attention is to include striking drone footage. Whether it’s filming the crowds at an opening event or the beautiful grounds surrounding your company, drone footage will capture images people won’t see anywhere else.
At Ginger, we have an in-house, fully qualified and insured drone service. If you would like to make an enquiry or you’re interested in learning more about how drone video content can be used to enhance your videos, visit our webpage.
Ginger Digital – increasing your sales by incorporating video into your digital marketing.