Have you ever thought about running PPC (pay-per-click) advertising campaigns? If it’s crossed your mind, you may want to consider aligning your efforts with professional, high-quality video production. Video advertising can be a fantastic asset to your business. This guide should provide you with enough convincing information to give some serious thought to PPC ads.
Paid Video Advertising Campaigns
Not only are paid video ad campaigns excellent for helping your business grow, they can also be used regardless of what your marketing goals and objectives are.
So, whether you’re trying to get your organisation in front of a broader, more diverse audience, generate a solid funnel of potential leads, or promote your business on various platforms, video marketing is the way forward.
Marketers within organisations and small business owners rightfully recognise the potential of professional video content. You can create all kinds of marketing collateral with it. Examples of content are; whiteboard animation videos, explainer videos, on-site event conference streams, talking heads videos, video case studies and more.
The beauty of video content is that it’s versatile and transferable. This means that it can be used in various video marketing strategies. Video PPC is one of the most effective. Below we’ve outlined seven reasons to consider using them for your business.
7 Reasons to Use PPC Ads
1. Flexibility with Video Ad Placement
One of the benefits of video advertising over traditional text or image advertising is that you have substantial control over ad placement.
Within a video, you can decide whether you want your video advertisements to appear at the beginning (pre-roll), part-way through (mid-roll) or at the end (post-roll). The most common is the pre-roll video ad. It’s also one of the most impactful types of YouTube advertising and one we’ve delved deeper into in a previous blog post.
2. Video PPC Ads Drive Engagement
Video marketing is growing in popularity, particularly on social media platforms such as Twitter, LinkedIn, Snapchat, TikTok, Facebook and Instagram. However, it’s not just social media videos that can benefit a business. YouTube ads also make great opportunities to target potential customers.
3. Effective Use of Marketing Budget
Digital marketing budgets shouldn’t always be exclusively reserved for Google Ads, Facebook ads or other specific types of online advertising. Video ads have a more flexible budgeting solution, allowing you to stretch your budget further than traditional PPC advertising.
Luckily, with the variety of YouTube ad types (e.g. in-stream, bumper or display ads, among others), these tend to have a low CPC (cost per click). Luckily, Ginger Digital provide all of the above services, which can be tailored to your specific budget and goals.
4. Professional Video Production Establishes Value
You can explain complex services, demonstrate how you’re different, add value or solve problems with videos summarising all salient points concisely and effectively. Your customers are likely to pay attention to paid video ads that address specific pain points.
5. Video Helps You Reach More of Your Target Audience
Running PPC ad campaigns using Google Ads is quite competitive, particularly when you consider the wide range of keywords to bid on. However, there is a risk you may not be advertising to the right audience. In contrast, you can broaden your reach with video ad campaigns running on YouTube, Facebook and other social media sites.
6. Strike an Emotional Connection with Customers
On the note of audience targeting, videos make for dynamic opportunities to tap into the emotional side of your customers. There are many ways to trigger an emotional response, such as music, voiceovers, sound effects, colours, branding, etc. The better you execute this, the more likely your audience will remember your brand.
7. Supports Other Digital Marketing Efforts
PPC campaigns tend to benefit from time spent testing and refining the strategies. They often require adjustments to account for new video marketing trends. However, PPC marketing campaigns using Google Ads often complement a video advertising strategy and vice versa. Incorporating video in your channels while running standard PPC and social media advertising campaigns means you can tap into other audiences or markets and potentially generate more sales and leads.
To book a free video marketing review with Ginger Digital and assess your video campaigns’ potential, get in touch via our contact form.
If you’d like to find out more about our video production services please visit our website. As an award-winning video production agency specialising in various types of video ads, campaigns and strategies to help you increase brand awareness, sales and conversions, our expert team would love to speak with you.