Most businesses want to grow, expand and bring in more sales as each year passes. For every year under a business’ proverbial belt, it’s reasonable to expect that they continue on an upward trajectory in terms of revenue generated.
While it’s a constant uphill battle, without a strong marketing strategy, you won’t have much hope of securing the strong, qualified leads – and subsequent sales – that’ll come from marketing your business.
It’s easy to quickly spread yourself too thin without properly planning and executing your marketing plans, not to mention the added task of staying firmly within your marketing budget.
If you’re exploring ways to market your business effectively regardless of your industry, target audience and budget, you should consider video marketing and video production.
Video Marketing Success
Here at Ginger Digital, we’re a digital marketing agency specialising in video production services, PPC and video campaigns for businesses. At the root of it all, we recognise that every business is different. What works for one company may not work for another.
That’s why we, as a video production company and marketing agency, adopt a transparent approach to each client. We help them hit the goals and targets they set for themselves through well-planned and executed video marketing campaigns.
We’d be the first to tell you there’s no secret ingredient to running 100% successful video advertising campaigns all of the time. The golden rule is to find a company to work with who can show they have generated great results and trust the process.
Professional business videos, explainer videos or video case studies need to be shot with the right video production equipment before being expertly edited. They also need to be subsequently distributed in targeted PPC campaigns, social media ads and YouTube ads to help bring those qualified leads in. From then, it’s how you nurture those leads and push them over the line into converting customers.
While there is no single formula for generating sales with video marketing, some general tips and – dare we say – tricks are outlined below.
How to Increase Sales with Video
Produce more content.
Quality should always take precedence over quantity, but having a set of high-quality videos in your repertoire is better than just having one. Each one presents a unique opportunity for your audience to interact with your content.
Also, video is tangible as it can suit specific blog posts, infographics, case studies and be repurposed for new content, so the more you have, the more choices you have on where it can go.
Above is a testimonial video produced to support a client’s PPC campaign. The campaign produced over 300 qualified leads in just six weeks.
Build a presence on YouTube.
YouTube is a competitive market, but practically everyone is familiar with it. It’s an ideal platform to start uploading your videos to even if you don’t have a considerable following.
The platform is surprisingly full of viewers who are looking for the exact type of content you create. Optimising your channel and video thumbnail description with the right keywords and pushing this across your social media channels can put you in a tremendous position to reach new leads.
Consider live event and conference videos.
When attending events or conferences – seemingly more on-the-cards now that we’re two years into living with COVID-19 – using video within your displays and materials can make you stand out.
At its most basic form, video is fantastic at drawing eyes onto you as a business, especially on a static display, encouraging people to watch what you’re promoting. Also, consider recording a talk or presentation you host, as this can make good video content to use later.
Create original content for various buyer personas.
Above is an example of a Social Media Frame, these are bespoke frames that clients can use on their social media.
Videos targeted explicitly for one person or business, targeting their pain points and offering solutions, will go far beyond generic promotional video content. These don’t have to be extravagant or costly, but addressing specific needs makes it easier for your audience to remember your content.
Tracking Success Through Video
When tracking your marketing efforts, using tools like Google Analytics is essential, but the data can sometimes be overwhelming. It’s important to know precisely what to look for and how your video content attributes sales.
- Conversion rates – if you notice this slipping, consider changing the CTA and placing your content on different platforms to see if this improves
- Engagement rates – run A/B tests to see which video engages more viewers and alter posting times to ensure maximum engagement
Video Marketing Strategy Reviews
To book a free video marketing review with Ginger Digital and assess your video campaigns’ potential, get in touch via our contact form.
If you’d like to find out more about our video production services please visit our website Ginger Digital. As an award-winning video production agency specialising in various types of video ads, campaigns and strategies to help you increase brand awareness, sales and conversions, our expert team would love to speak with you.