Google & YouTube PPC Blogs

Google & YouTube PPC blogs

If you are looking for the latest news regarding Google & YouTube PPC or are just looking for tips and opinions then this is the place to be.

Take a look at these blogs that focus on Google & YouTube PPC.

Remarketing on YouTube: Reaching and Converting Previous Viewers

by Jo Ginger | Aug 3, 2023

Remarketing YouTube ads to previous viewers is a great way to boost conversions. Find out how you can easily and effectively do that.

Targeting the Right Audience: Strategies for YouTube Ad Campaigns

by Jo Ginger | Aug 3, 2023

To achieve success, YouTube ad campaigns must be thoughtfully planned, and a pivotal factor in this equation is precise audience targeting. Find further insights in this blog post.

11 Reasons Why Your Video Ads Are Underperforming

by Jo Ginger | May 18, 2023

Video advertising campaigns are hard to master, and for many, they underperform and fail to meet expectations. Here are 11 reasons why that might be.

8 Steps to Achieving a Successful YouTube Advertising Campaign

by Jo Ginger | May 17, 2023

YouTube ad campaigns aren’t all created equal, but if you follow these simple steps, you could create a winning and successful one before long.

YouTube Ads or Facebook Ads: Which Should You Choose?

by Jo Ginger | Mar 29, 2023

Both YouTube and Facebook provide businesses with lots of advertising potential, but which one offers the most benefits? This guide answers all.

Will ChatGPT Change Paid Advertising Campaigns?

by Jo Ginger | Feb 27, 2023

ChatGPT is an AI tool that could be a game-changer for PPC advertising specialists, and this guide explores how to use it to your advantage. Read on to make sure that you don’t get left behind!

Everything You Need to Know About Google Analytics 4 (GA4)

by Jo Ginger | Feb 9, 2023

GA4 is the latest version of Google Analytics, designed to improve how marketers track interactions across devices, including events. Read our blog to find out more.

How You Can Increase Your Google Ads Conversion Rate

by Jo Ginger | Jan 17, 2023

Google Ads not performing as well as you’d hoped? In this blog there are some tips you can try to improve your conversions, generate leads and make those sales!

5 Google Ads PPC Metrics to Track

by Jo Ginger | Nov 25, 2022

Google Ads (formerly known as Google AdWords) is the biggest PPC (Pay-Per-Click) advertising platform in the world. With such a vastly-improving and expanding service, Google Ads PPC campaigns can often feel a bit like a minefield; it can be a...