Sandler Training is the world’s largest sales and leadership training company and Dave Davies is MD of the Thames Valley region.  Dave has a very well respected reputation as a sales trainer, with a wealth of knowledge and experience. But how could he get that message and all that knowledge out to his prospects?

Watch the video testimonial to find out more about how we achieved this.

What brought Dave Davies, Regional Director of Sandler Thames Valley to us?

Both Dave and the Sandler business have a wealth of content, but as Dave said  “ having the best content in the world is a wonderful thing but people don’t get the chance to see me to deliver it as much as I would like”.

“So the chance to film these videos with Ginger has enabled me to put my face, and the power of the Sandler content together, so that people can start to get a feel for what it might be like working with me. So as soon as I was ready there was no doubt that I wanted to work with Ginger”.

How we helped Dave and Sandler achieve this

Dave started working with us with a ‘Video Plan’, which means he comes into Ginger’s green-screen studio once a month to film videos. Once edited he uses the videos on social media where they are seen by his many followers. 

Dave says –  “I couldn’t ask for more with my  partnership with Ginger Digital It’s a brilliant team, they’ve been a brilliant support and a brilliant partner”.   

What were the results?

As Dave said –“The response has been phenomenal, I’ve got some of the videos that we’re sharing going out to tens of thousands  and I have gained customers because they’ve engaged with my content and they’ve enjoyed the style by which I deliver my content but everyone says “who does your video? I couldn’t recommend them enough”
Watch the video testimonial to find out more about how we achieved this.

Despite having already built authority in the market James Latham hadn’t fully embraced the new digital age. How could they do this, and how did they then go on to win a prestigious award with a digital marketing campaign?

What James Latham needed

James Latham’s aim was to grow their brand across all channels and increase top-level revenue. They wanted to help their prospects fully understand the broad scope of their full product offering. To do this they needed to expand and build on their existing digital strategy.
How we work ongoing and collaboratively with James Latham
We have now run successful paid media campaigns with video for over 4 years for James Latham. We’ve produced numerous videos for them and run many successful digital campaigns across Google, YouTube and all Social platforms.

What were the results?

Here’s what Stu Devoil, the Group Head of Marketing said about this campaign:
“The video itself had over 200,000 views with a combined viewing time of 434 hours. The average cost per view was just two pence. The total page views increased by 32% compared to the previous year.  As a result, the sales in that period increased £1.3 million over the previous year, and increased profitability by 9.25%.“

Don’t just take our word for the results we have achieved for Latham’s. Watch the video testimonial that they kindly gave us, and you’ll see for yourself.

He also says:

‘The results speak for themselves, as does my ongoing loyalty, I think we’ve made nine or ten videos with them now, they must be doing something right! If you are looking for video production or animation, I’d definitely suggest you give Ginger a go but if you’re looking to get a video made and also have the expertise on hand to help promote it, I’d strongly recommend Ginger”.

James Latham, one of the UK’s largest distributors of timber, panels and decorative surfaces has built an incredible reputation in their field. But how could they challenge people’s perception of what they thought knew about Latham’s and to educate, inform and engage them?

What was the challenge James Latham was facing?

James Latham wanted to ask their audience “How well do you know us?”
They were well known in the industry for wood products, as they have been importing hardwoods into the UK since 1757. However, they don’t just sell wood. They are in fact one of the sectors most recognised suppliers of cutting-edge materials technologies, including decorative thermoplastics, solid services veneers and laminates. However, this wasn’t commonly known.

How we helped Latham’s achieve this

Having worked with Latham’s previously with successful PPC (Pay Per Click) campaigns we knew that a mix of video in a PPC campaign would bring the best results.

So, we produced a video called ‘So you think you know Lathams’. We then used this at the heart of a PPC campaign which ran for a month across paid advertising on YouTube, LinkedIn, Facebook, Twitter and Instagram.

What were the results?

In the month-long period that it ran the video itself had over 200,000 views with a combined viewing time of 434 hours. The average cost per view was only two pence.  The total page views went up by 32% compared to the previous year, so as a result sales in that period increased £1.3 million pounds over the previous year and increased profitability by 9.25%.

In addition, James Latham entered the full integrated campaign into the Construction Marketing Awards, and in 2020 it won the ‘Best mid-budget campaign’ category.

James Latham first imported wood into the UK in 1757. The industry is very traditional, with standard marketing practices. So how could we help them to differentiate themselves from the competition?

Watch the video testimonial to find out more about how we achieved this.

What did James Latham need?

Stuart Devil Group Marketing Manager at James Latham said “We needed a solution that was going to hold our hand. We weren’t experts, but we knew we needed a good result. We needed someone that would give us some guidance but would also know what to do with the video afterwards, how we could use it to add to our marketing profile.”
“The industry itself has some rather standard marketing practices. We felt we needed something to differentiate ourselves from the competition”.

What we did to achieve this

He went on to say, “Initially our business were a little sceptical, we are a very traditional business, we’d never done anything like it before, however as soon as the statistics started to roll in people then really sat up and took notice”

What were the results?

What Stuart Devoil says:

“We needed someone who knew what to do with the video after production. The results in just 3 weeks have been fantastic; the webpage featured on the website increased visitors by 400%, the video had over 80,000 views in just 3 weeks, and we have over £300k sales in just 3 weeks and we’re still counting (£400k in 4 weeks)
The results have led to somewhere in the region of 1,500 sales of the doors featured which equates in value to approximately £300,000”.

And finally……..

“I think the thing I like most about working with Ginger is how approachable people are, how flexible people are and how they are willing to listen to the client’s opinion as opposed to trying to force their ideas upon you. Certainly, we will continue to use Ginger for our videos and our campaigns going forward, I think this is the seventh video now that I’ve completed with them, and we’ve just had a fantastic return on our investment so there’s no reason for us to stop now“

What was the problem Medite were facing?

Medite Smartply produce MDF and they approached us as they wanted to promote various products by using video.

They wanted to promote this particular product in campaigns they were running.

How we helped

We produced a whiteboard animation video for the product, an overview video and also this shortened video, which is more suited to social media as it is just 30 seconds long.

What was the purpose of the video?

We were approach by Libreea, as they were running an event at the National Gallery in London and wanted to fill the spaces.

How we helped

We filmed talking head videos in our studio in Berkshire. These were then used in their marketing of the event. The call to actions led to both Eventbrite directly, and also to their website where tickets could be reserved.

What was the result?

Libreea used the video in all of their marketing. The not only filled all the places at the event, but exceeded the numbers, and then needed to increase the capacity of the event. Needless to say they were thrilled with the results.

What was the purpose of the Boori Social Media video?

Boori approached us as they were running a campaign that would showcase their baby furniture range.  They particularly wanted to demonstrate how easy the furniture is to put together.

They wanted a video that they would be able to use organically on their social media platforms.

How we helped

We planned and produced a suite of 5 promotional videos. These included overview videos and also videos for use on Social Media.

Boori were able to use these videos in all of their marketing, including on their website and in social media.

What was the purpose of the video?

Chalkhill Blue is a Business Coaching company who run seminars on a regular basis. They wanted to be able to consistently fill the places in their seminars, and needed an evergreen video that would form part of their marketing strategy.

How we helped

We filmed an event they were running and then produced several videos that they could use on an ongoing basis to market forthcoming events. They were able to use the videos on Social Media platforms, particularly in Facebook Ads and fill places at the seminars.

What was the purpose of the video?

The Thames Valley Marketing Forum was a forum that we established, which included  a series of events for a specified target audience.

We needed to find Marketing Managers, Marketing Directors or Business Owners  who would benefit from attending the event.

How did we help?

We filmed an actual event and then produced a promotional video that would promote future events.

We then integrated the video into campaigns on Google, YouTube and other Social Media platforms, both organically and using paid advertising.

What were the results?

We targeted the video at our required audience, which were Marketing Managers, Marketing Directors and Business Owners.  We successfully filled the places at the future events we ran.

Basingstoke is a thriving high-tech town in Hampshire. It has some high-quality facilities and investment opportunities, many of which were not known to businesses outside the county.  How could we help them to help promote Basingstoke as an alternative to cities such as London?

What was the challenge Basingstoke Council faced?

Basingstoke Council needed video that would help to promote Basingstoke and in turn encourage inward investment to the town.  They needed to show the benefits of Basingstoke as a base for businesses and as an alternative to London.

How we helped them achieve this

We planned and produced 4 different videos that promoted Basingstoke.

There had already been some large companies that had already relocated from London and other large cities to Basingstoke, and so we focussed on these companies as case studies.

The focus was on highlighting the lifestyle and financial benefits for both the businesses and employees.

We ran a very small budget YouTube campaign, niching down to the specific areas that needed to be targeted. This included parts of London and the surrounding areas.

What were the results?

The campaign ran for 3 months, with a small budget of just £100, and the video received 2,300 views.

Basingstoke Council achieved their aim of raising the profile of Basingstoke to their target audience.

Prior to working with Golf Escapes, they weren’t getting enough leads for the campaigns they were running. How could they increase the number of leads? See how we helped with video and Facebook campaigns.

What were the aims for Golf Escapes?

Golf Escapes provides amazing golf holidays, and work closely with some European Tourist Boards which have their own specific set of requirements to adhere to. The problem they had was that previous agencies they worked with didn’t understand the challenges they were facing, and thus results of campaigns were poor. The campaigns needed to start generating more, good quality leads.

How Ginger helped achieve the aims

We take a bespoke approach to PPC (Pay Per Click) management, and so in this case we did an initial discovery piece of work to start the project off. The result of this was a decision to run Facebook campaigns with video. We introduced video into their campaigns, producing a bespoke video specific to the campaign.
Next, we ensured that the campaign was well targeted, and once live it instantly started producing leads.

What were the results?

In just over a month, we generated 300 qualified, solid leads for Golf Escapes. We have developed a close relationship with the team at Golf Escapes and have since worked on more similar campaigns for Spain, Greece and Portugal.

James Bryan, Commercial Director from Golf Escapes says

“If you’re looking for a personal team who really get under the bonnet of what you’re looking for and then deliver results you’re after, these guys are for you”

He also said:

“In just over a month, Ginger have generated over 300 qualified clients and for us it’s very important that we’re generating a good number for the campaign results, but the quality has been very impressive as well.“

iNexus had previously struggled to gain a return on their investment with PPC (Pay Per Click) Agencies. How could we turn it around for them?

What was the problem iNexus was facing?

iNexus is a company that provides software that helps organisations simplify the challenges of managing operations. They had previously worked with other PPC agencies but struggled to get results from campaigns they have previously run. They also felt that they were struggling to reach the right audience and were ‘burning through PPC budget at an alarming rate’.

How did Ginger digital make a difference?

If you watch the testimonial video that James Milsom, the senior Marketing Manager wrote for us you’ll see first hand the difference that Ginger made.

Firstly, we spent time identifying exactly what the audience was that iNexus wanted to target, as this had previously been unclear. In addition, we identified the types of job roles we needed to target.
Also, we took a pro-active and hands-on approach to the campaign, building the relationship with the iNexus team. This in turn reaped benefits in the results.

What were the results?

Within a month of working with iNexus we took them to generating 3 x the number of leads than the previous year in just 1 month.

What James Milsom said:
“Within a week of working with Neil and his team we started to generate leads, in fact we smashed our record of leads in that first month! Within that first month we got 3 times the amount of leads that we got in the whole of the previous year. Ginger are very responsive and they feel like they are part of your team!”
James Milsom – Senior Marketing Manager at iNexus

The Hairy Bikers are a household name and were already publishing high quality content for their well-known cookery tv shows and books.
How could they showcase and encourage membership to their new Hairy Bikers Diet Club

What were the aims for the Diet Club?

The aim was quite simple, to increase membership and then retain that membership of a new Diet Club. The challenge was how to reach the target audience in the first place.

How did Ginger help achieve success?

We decided that the best approach was to produce a series of videos that would promote the diet club. Initially we needed to show how current members have achieved tremendous success following the diet plan.

We filmed an event, and produced a series of videos, including successful dieters sharing their stories, and some individual recipe videos.

What were the results?

The videos were used on social media organically. The result was increased membership, with new people joining, and better retention of existing members.

The case study videos showing such successes encouraged new members to join the club. Feedback received from the recipe videos was that the recipes highlighted the delicious food that could be eaten on the diet, inspiring and motivating existing members.

What challenge did Rutpen face?

Mark Jenkins, sales manager at Rutpen, a Berkshire based chemical contract manufacturer had engaged a company to handle their Google campaigns. Unfortunately, the results were not satisfactory, they were simply not receiving enough quality leads.
After then attempting to manage the Google Ads on their own for six months, Mark realised it was overwhelming and sought assistance from our services.

How we helped Rutpen

Having worked with Rutpen for about 18 months now our digital team have delivered exceptional results that have left them delighted.
Here’s what Mark had to say about the results ‘ we are experiencing great returns, increased clicks, and conversions that directly translate into product sales. The positive impact is evident, contributing around £50,000 to the business’s top line. Furthermore, the quality of leads has significantly improved, with a notable boost in click-through rates and valuable conversions’.

What does Mark Jenkins say about Ginger?

Prior to working with Ginger we were probably just throwing money away, our paid advertising efforts were a waste or resources. 

The most beneficial thing working with Ginger for me on a personal level is it makes my life a lot easier because I’ve literally got my day job to do but to have that managed and managed really well by you guys just takes that pressure off me and I don’t need  to be involved day to day.