Explainer Videos
Use explainer videos to engage and educate
Looking for a compelling way to explain your business, product, or service to potential customers?
Explainer videos are an ideal solution. These types of videos simplify complex ideas and present them in a clear and engaging way, helping you connect with your target audience and drive more leads and conversions.
We offer a wide range of explainer video styles to suit every business and budget, with pricing starting from just £900 for a one-minute video.
Explainer Video Styles
Not sure which type of explainer video is right for your business? Have a look at the different styles below to help guide your decision.
We create four core types of explainer videos: Whiteboard, Motion Graphics, 2D Cartoon Animation, and Bespoke Hand-Drawn Videos.
Whiteboard Video
Our Whiteboard Video style is black and white illustrations, sometimes with an accent colour, set against a white background.
The animation can show the effect of a hand drawing illustrations into the image.
A captivating and engaging style.
Prices start at £900 for 60 second video.
Motion Graphics
Our Motion Graphics Video style is dynamic, modern and colourful, typically using icons and graphics to convey your message.
This animation style can be used to explain a concept, product, service, design or in fact convey any message. It is a versatile type of video.
Prices start at £1,100 for a 60 second video.
Cartoon 2D
Our 2D Cartoon Animation Videos allow you to personalise your brand and give it character. It can bring your ideas to life.
This style has a fresh look, and also incorporates colours. We can create various styles, from cartoon like to a more professional style.
Prices start at £1,700 for a 60 second video.
Bespoke Video
Our Bespoke Animation Videos allow us to fully represent your company with hand-drawn, customisable drawings and branding.
Our whiteboard, motion graphic and 2D videos are all available as bespoke options. All illustrated and edited by our UK based in-house team.
Prices start at £2,700 for a 60 second video.
Jo Ginger
Operations Director
Need help or advice?
We will help you take the first steps towards bringing your video to life.
If you’re unsure about what you need, or have a question, our team is always here
to lend their expertise and help.
Our explainer video production process – just 3 simple steps:
1. Discovery
This helps us ensure your explainer video aligns with your strategy and delivers the right message to the right people.
2. Creative Vision
If needed, we’ll produce a detailed storyboard. Our creative team handles everything, so you don’t have to worry.
3. Final edit
The result is a polished, powerful video that captures attention and delivers results.
More useful information
How long does the animation production take?
What is the price for an animation video?
As you can imagine the cost of animation depends on the type, style, complexity and length of video.
Prices start at just £900 for a 60 second classic whiteboard video and increases for different styles that are more complex.
Pricing does cater for any budget, so please contact us to discuss your project and get an accurate quote
I don't know what type of animation I need!
What voiceover will the video have?
What is the optimal length for a video?
The ideal length for an animation depends on where and how it’s being used. For example, videos used on social media or in ads usually perform best when they’re around 30–60 seconds long. For explainer videos or product overviews on your website, 60–180 depending on the level of detail. The goal is to keep it long enough to get your message across but short enough to keep viewers engaged.
Can I use my own script?
Absolutely. If you’ve already written a script or have a draft, we’re happy to use it or refine it with you. If not, don’t worry – we can write the script for you based on your brief and objectives.
Can I choose the music for my animation?
Yes, we offer a selection of royalty-free music tracks to choose from, and we’ll select one that fits the tone and style of your video. If you have something specific in mind, we’ll do our best to accommodate it.
Will I be involved in the process?
Yes – you’ll be involved at every key stage of production. From script sign-off to style selection and feedback on the edits we supply, we make sure you’re fully in the loop and we hand hold you through the whole process to make it easy and stress free.
Can we use the video in more than one place?
Yes – and we recommend it. You can use your animation across your website, LinkedIn, email campaigns, sales presentations, and YouTube. We can even supply versions in different formats or shorten them for use on social media or in campaigns.
Do you provide subtitles or captions?
Yes, we can add standard subtitles or dynamic subtitles to your video. These are especially useful if it’s going to be used on social media or in places where people might watch without sound.
What if I want to update the video later on?
If you need to make changes in the future, as long as years haven’t passed since the production then no problem. For example, update a logo, change a scene/product/service, swap out a voiceover or change a line of text. Then just let us know and we can discuss and implement the changes for you.
Saying amazing things
Contact us
Ginger Digital
Sheepdrove Conference Centre
Sheepdrove Road, Lambourn
Berkshire
RG17 7UU
T: 01488 670244
E: hello@gingerdigital.co.uk