We are a leading Linked[In] Agency in the UK

Why LinkedIn ads are

perfect for B2B marketing!

 

  1. 63+ million business decision makers are on LinkedIn
  2. If you are a B2B organisation, the right audience targeting matters
  3. We can target your ideal customer based on traits such as job title, company name or industry, and by professional or personal interests also by remarketing
  4. We can run account-based marketing campaigns to ensure engagement with key decision makers
  5. 40% of B2B marketers find LinkedIn the most effective channel for quality leads
  6. LinkedIn delivers 2 x the conversion rates of other platform
  7. Brands say they see a significant 33% increase in purchase intent from ad exposure on LinkedIn.

Get in touch

 

     We are a leading Linked[In] Agency in the UK

    Get in touch

     

      Why LinkedIn ads are perfect for B2B marketing!

      1. 63+ million business decision makers are on LinkedIn
      2. If you are a B2B organisation, the right audience targeting matters
      3. We can target your ideal customer based on traits such as job title, company name or industry, and by professional or personal interests also by remarketing
      4. We can run account-based marketing campaigns to ensure engagement with key decision makers
      5. 40% of B2B marketers find LinkedIn the most effective channel for quality leads
      6. LinkedIn delivers 2 x the conversion rates of other platform
      7. Brands say they see a significant 33% increase in purchase intent from ad exposure on LinkedIn.

      We are an award winning agency with a different approach

      • Objective Setting We discuss business goals and research products, services, markets, and competitors to define clear campaign objectives
      • Target Research Our team identifies relevant sectors and job roles, which are crucial for campaign success
      • Campaign Creation We review key areas such as channel, audience, timeline, budget, and bid strategy for the campaign set up
      • Landing Page Having a high-quality landing page is crucial; we offer optimisation or creation options aligned with campaign objectives
      • Campaign Goes Live We ensure conversion tracking is in place and conduct final checks before launching the campaign
      • Optimisation Continuous monitoring and adjustments are made to optimise performance against target KPIs
      • Reporting and Review We track overall results, review campaign progress regularly, and provide periodic reports and optimisations

      We are an award winning agency with a different approach

      Objective Setting
      We discuss business goals and research products, services, markets, and competitors to define clear campaign objectives

      Target Research
      Our team identifies relevant sectors and job roles, which are crucial for campaign success

      Campaign Creation
      We review key areas such as channel, audience, timeline, budget, and bid strategy for the campaign set up

      Landing Page
      Having a high-quality landing page is crucial; we offer optimisation or creation options aligned with campaign objectives

      Campaign Goes Live
      We ensure conversion tracking is in place and conduct final checks before launching the campaign

      Optimisation
      Continuous monitoring and adjustments are made to optimise performance against target KPIs

      Reporting and Review
      We track overall results, review campaign progress regularly, and provide periodic reports and optimisations

       

      Check out this great feedback from one of our clients in this case study video!

      “We’ve had an incredibly smooth and straightforward experience working with Ginger.

      Their team’s professionalism and responsiveness have been outstanding.

      We’re thrilled with the outcome – in just three months, partnering with Ginger has resulted in 749 free sign-ups and 273 subscriptions.

      The return on investment has been amazing.

      I wholeheartedly recommend Ginger without hesitation, and we look forward to continuing our partnership with them in the long term.”

      5 Common mistakes we see when we audit an ads account

      1. Remarketing errors: Neglecting to use remarketing audiences for each match type or combining them with cold audience<?
      2. Targeting mistakes: Employing overly broad targeting without excluding irrelevant audiences, or leaving audience expansion and audience network activated
      3. Incorrect Creatives: Using  incorrect creatives for specific objectives, resulting in significant budget wastage
      4. Using default settings: Activating Maximise Delivery by default in LinkedIn’s Campaign Manager
      5. Poor content plan: Failing to establish a content plan or strategy, where quality content is pivotal for achieving success
      Bing Ads

      5 Common mistakes we see when we audit an ads account

      1. Remarketing errors: Neglecting to use remarketing audiences for each match type or combining them with cold audience?
      2. Targeting mistakes: Employing overly broad targeting without excluding irrelevant audiences, or leaving audience expansion and audience network activated
      3. Incorrect Creatives: Using  incorrect creatives for specific objectives, resulting in significant budget wastage
      4. Using default settings: Activating Maximise Delivery by default in LinkedIn’s Campaign Manager
      5. Poor content plan: Failing to establish a content plan or strategy, where quality content is pivotal for achieving success
      Bing Ads

      Answers to questions you may have

      Why use a specialist LinkedIn Ads Agency?

      LinkedIn Ad Campaign planning, set up, optimisation is not like running ads on Google or Facebook, it’s very different. More and more B2B clients are beginning to acknowledge that LinkedIn paid advertising is a significant enough channel to warrant attention of its own.

      Because of this, an increasing number of organisations are turning to experts to handle their LinkedIn ad campaigns, rather than continuing to use their typical generalist marketing agencies.

      A specialist LinkedIn marketing agency makes sense for this reason.

       

      What's the minimum budget required for LinkedIn ads?

      This is an often-asked question.

      The simple answer is that, although most experts advise starting with at least £1-2k/month ad spend, we have worked with clients spending as low as £500/month.

      There are several crucial factors to take into account when deciding how much to spend on LinkedIn ads.

      -Do you already have a lot of traffic to your website that converts, or are you beginning from scratch?

      -Do you have any other routes for sponsored advertisements that we may use to acquire access to LinkedIn retargeting sooner?

      -Are you expecting that this approach will help you further define your ideal prospect, or do you already know exactly who that is?

       

      What sets Ginger apart from other agencies that handle LinkedIn ads?

      This is a valid query and one you’re sure to want the answer to as you research options.

      Here’s what we (and our clients) say sets us apart:

      – Reasonable, fair pricing

      – Regular reports on your account performance are part of the amazing service.

      – Quick communication: We provide help via phone, email, Teams and Zoom.

      However, the largest difference?

      • We use a full funnel campaign structure that genuinely establishes your credibility and builds trust with prospects, positioning you as THE authority in your industry. Which results in more leads and sales.

       

      Can you explain how LinkedIn Ads operate?

      LinkedIn is where your prospects are.

      Even better, they genuinely get onto LinkedIn to promote their business and get influence over purchasing decisions while in a professional mindset.

      With the help of LinkedIn’s filters, you can narrow down the list based on seniority, company demographics, industry, region, firm size, and more, ensuring that your ads are only seen by qualified prospects.

      While cold clicks and leads may tend to be more expensive than Facebook traffic, their higher quality ( B2B leads) and higher conversion rate make them worthwhile.

      We assist you in identifying your prospects, developing a marketing plan, establishing confidence and trust via retargeting, and creating a strong ROI from this channel

       

      Do LinkedIn Ads Cost a Lot?

      This is something we are asked frequently, so here’s the answer……..

      LinkedIn does have a higher Cost per Click – CPC and Cost per Lead – CPL than other channels, but for B2B firms, the expense is well worth it due to the significantly higher quality leads.

      Our recommendation is to assess results based on lead quality, meetings set, meeting closing rates, and sales made.

      When analysing revenue-generating metrics, LinkedIn clearly stands out as the top performer.

       

      What do I need for successful LinkedIn ad campaigns?

      Here are the basics that need to be in place for success :
      – A website that presently converts traffic well, and relevant landig pages.- A clear understanding of your target audience and a core product.

      – Good content strategy that aligns with your target audience.
      – Good Customer Lifetime Value
      – Committed to running advertisements for at least 90 days to provide a fair test.

       

      How long will it take to get results with LinkedIn ads?

      This does vary, based on several factors.  If you are beginning from scratch with this advertising channel and do not have a lot of other high-quality traffic on your site that we can use for retargeting, it may take 3-6 months to get a profitable ROI.

      However, if you already have substantial organic and/or paid traffic to your site, along with a high conversion rate and a sufficient budget, you could see a positive ROI within 90 days.

       

      Who we have worked with

      Contact us

      Ginger Digital
      Sheepdrove Conference Centre
      Sheepdrove Road, Lambourn
      Berkshire
      RG17 7UU

      T: 01488 670244
      E: hello@gingerdigital.co.uk

      Get in touch

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