Meta Ads

How Meta Ads can target your prospects

Are you using Meta advertising but not getting the results you hoped for and need? Are you burning budget on underperforming ads, or frustrated by the quality of your leads?

Ginger is a results driven, strategic, digital marketing agency, and our experienced and knowledgeable PPC team are here to help you.

There is an extremely high degree of targeting available for Facebook and Instagram advertising, which means we are confident we can reach your target audience.

Meta advertising also has as the huge advantage of having reasonably low advertising costs, which mean that the cost-per-click can often being cheaper than Google’s search ads.

Meta advertising is for B2B as well as B2C

Facebook is commonly seen as a B2C social media platform, but it might surprise you that it can also be a great platform for targeting some B2B sectors too.

We have had some impressive results across many different sectors, both B2B and B2C businesses. Take a look at some of the results we’ve had on our case studies page.

Why use video in Meta advertising

We all know that video is more likely to get your attention on organic Facebook and, of course, Instagram. The same follows for both Facebook Ads and Instagram advertising.

Our team here at Ginger is a full-service team: Not only do we have our experienced and knowledgeable PPC Account Managers, but also an in-house creative team of videographers, editors, illustrators and graphic designers.

Our creative team produce videos used specifically for Facebook and Instagram Ads. Without fail, the campaigns that include professional and relevant creatives, consistently deliver greater ROI than running ads without video.

We’re passionate about the results we’re achieving for our clients using video.

Facebook is actively encourages brands to get on board with video – having made an algorithm shift towards this.

Give us a call on 01488 670244 if you’d like to chat about how we can help you by creating highly targeted Facebook or Instagram campaigns. Alternatively, send us a message via our contact page.

Get in touch

“We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.”

Alun Williams, MD, Luna Branding

“What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.”

Chris Jones, Chief Operating Officer, Nymad

“We visited Ginger’s studio to film content for our company’s website. The team were extremely helpful and clearly experts in the services they offered.”

Wesley Dowe, Capture Consultant, Kefron

“We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.”

Stuart Devoil Group Head of Marketing, James Latham Ltd

“Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.”

Iain Gray Business Growth and Partnership Manager, MSC R&D