LinkedIn Ads Audit

Are You Reaching The Right Decision Makers?

LinkedIn is one of the most powerful platforms available for B2B lead generation, allowing businesses to reach specific companies, industries, job functions, seniority levels and decision makers.

Used correctly, LinkedIn Ads can help you build awareness, create demand, educate your target market and generate high quality enquiries from the organisations you most want to work with.

However, LinkedIn can also become expensive if the targeting, creative, messaging, funnel structure or conversion process is not set up correctly.

Our free LinkedIn Ads Audit gives you a clear, practical view of how your campaigns are performing and where opportunities may exist to improve results.

Book Your Free LinkedIn Ads Audit
Free PPC Audit

Is This Audit Right For You?

You may benefit from a LinkedIn Ads Audit if:

  • You are currently running LinkedIn Ads and want to improve performance.

     

  • You are generating leads, but the quality is inconsistent.

     

  • You are unsure whether you are targeting the right people or companies.

     

  • You want to reach more of your ideal clients.

     

  • You are considering Account Based Marketing on LinkedIn.

     

  • You want to understand whether your budget is being used effectively.

     

  • You are considering LinkedIn Ads and want expert guidance before investing.

A Practical Review Of Your LinkedIn Campaigns


The purpose of the audit is to give you useful, practical feedback that can help improve campaign performance.

We will look at how your campaigns are structured, who they are reaching, how the messaging is positioned, what the creative is communicating, and whether the campaign journey supports the outcome you want.

This helps identify whether your LinkedIn Ads are simply generating activity, or whether they are creating meaningful opportunities with the right organisations.

What You Will Receive

A fresh perspective from LinkedIn Ads specialists who manage B2B campaigns across multiple sectors.
A clearer understanding of how your LinkedIn campaigns are performing and where opportunities may exist.
Specific actions that could help improve lead quality, campaign efficiency and return on investment.
Strategic Guidance
Advice on how LinkedIn Ads could better support your wider business goals.

Before Ginger Digital: The client had previously worked with a well-known UK digital agency, investing £38,000 over a three-month period. Despite the spend, the campaign generated just 5 conversions.


The Turnaround: Following a complete campaign restructure and strategic repositioning by Ginger Digital, performance improved dramatically.


The Result: Our strategically planned LinkedIn campaign generated 833 high-quality LinkedIn leads compared to the previous agency’s 5 conversions, and 863 website conversions. A stunning improvement of 16,560%.

Proven Commercial Results:

This campaign highlights how LinkedIn can be used to reach senior decision-makers responsible for significant purchasing decisions. By combining strategic targeting with ongoing optimisation, Ginger Digital generated a volume of qualified opportunities that exceeded expectations and created measurable commercial value for the client.

Delivering More For Less:

This campaign highlights Ginger Digital’s ability to generate high-quality leads while maintaining exceptional cost efficiency. Through strategic targeting and continuous optimisation, we helped the client achieve 133 marketing qualified leads at nearly half their target cost per lead, creating measurable commercial value and demonstrating the power of LinkedIn when campaigns are managed correctly.

Turning Scepticism Into Success:

Starting with a modest pilot budget, Ginger Digital used precise audience targeting and ongoing optimisation to generate 176 LinkedIn leads at just £41.66 per lead. The strong performance gave the client the confidence to increase their investment and commit to a 12-month engagement, demonstrating the commercial value of a strategically managed LinkedIn campaign.

Building Confidence Through Results:

This campaign demonstrates how a carefully targeted LinkedIn strategy can turn initial caution into long-term commitment. Starting with a modest monthly budget, Ginger Digital generated a consistent flow of high-quality enquiries and website conversions, giving the client the confidence to double their investment. The campaign highlights the value of combining precise audience targeting, compelling messaging and ongoing optimisation to deliver measurable business growth.

“We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.”

Alun Williams,  MD, Luna Branding
Alun Williams,

“What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.”

Chris Jones,  Chief Operating Officer, Nymad
Chris Jones,

“We visited Ginger’s studio to film content for our company’s website. The team were extremely helpful and clearly experts in the services they offered.”

Wesley Dowe,  Capture Consultant, Kefron
Wesley Dowe,

“We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.”

Stuart Devoil Group Head of Marketing, James Latham Ltd
Stuart Devoil

“Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.”

Iain Gray Business Growth and Partnership Manager, MSC R&D
Iain Gray
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Contact us

Ginger Digital
Sheepdrove Conference Centre
Sheepdrove Road, Lambourn
Berkshire
RG17 7UU

T: 01488 670244
E: hello@gingerdigital.co.uk

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