by Jo Ginger | Oct 9, 2023 | Blogs, Social Media Marketing
LinkedIn has established itself as a hugely relevant and impactful social media marketing tool. For professionals looking to network, build their personal brand, and advance their careers – it’s unmatched. However, B2B brands can also see considerable success...
by Jo Ginger | Oct 9, 2023 | Blogs, Social Media Marketing
Audience retargeting (commonly and interchangeably referred to as remarketing) is a highly effective technique for boosting LinkedIn ad performance and driving conversions from your most promising prospects. Remarketing Campaigns are Not a LinkedIn Exclusive, But...
by Jo Ginger | Aug 13, 2021 | Blogs, Social Media Marketing
LinkedIn has come a long way since its inception in 2003 as a professional networking site. It’s evolved into a diverse, wide-reaching social network that’s rife with business communication. It is also a hotspot for boosting brand awareness, sourcing job prospects,...
by Jo Ginger | Aug 11, 2021 | Blogs, Google & YouTube PPC, Social Media Marketing
Social media marketing is a valuable form of marketing that can benefit a business significantly. That being said, some companies invest heavily in PPC campaigns and find that’s the best way forward. So, Google Ads or Facebook Ads, which is best for your business?...
by Jo Ginger | Jan 25, 2021 | Blogs, Social Media Marketing, Video Marketing
There is no universally-accepted way of executing a 100% successful social media marketing campaign. Purely because each campaign is (or at least should be) tailored to fit your business, goals and targets. Just because a social media campaign works for one...
