by Jo Ginger | Jan 2, 2024 | Blogs, Google & YouTube PPC
Video ads are excellent at grabbing viewers’ attention if executed and delivered correctly. However, contrary to popular opinion, there is far more involved when creating video advertisements that actually convert and drive engagement. Think about when a video ad is...
by Jo Ginger | Dec 7, 2023 | Blogs, Video Marketing
If 2023 has taught us anything, it’s that video has become an indispensable part of modern digital marketing campaigns. With digital transformation at the heart of how consumers digest information and communicate with brands, companies now must leverage eye-catching...
by Jo Ginger | May 18, 2023 | Blogs, Google & YouTube PPC
2023 has been a financially turbulent year for many small businesses so far, to say the least. Therefore, you may be wondering whether now is the time to invest in a video marketing strategy for example running YouTube Ads, Google ads or paid social media campaigns. ...
by Jo Ginger | Feb 9, 2023 | Blogs, Google & YouTube PPC
Many digital marketing professionals have looked at Google Analytics 4 (GA4) with contempt and disdain. PPC (Pay-Per-Click) marketing campaigns are not easy to master and now, with the whole landscape changing, many marketers feel concerned about all the progress they...
by Jo Ginger | Jan 17, 2023 | Blogs, Google & YouTube PPC
Google Ads are an effective way to advertise your growing business, using a type of PPC (Pay-Per-Click) advertising. Google Ads may be shown within the Google search network or video campaigns showing ads, in videos, or on YouTube. They may even appear on Google...
