by Jo Ginger | Oct 9, 2023 | Blogs, Social Media Marketing
Audience retargeting (commonly and interchangeably referred to as remarketing) is a highly effective technique for boosting LinkedIn ad performance and driving conversions from your most promising prospects. Remarketing Campaigns are Not a LinkedIn Exclusive, But...
by Jo Ginger | Aug 3, 2023 | Blogs, Google & YouTube PPC
YouTube’s gargantuan viewer base and easy-to-use interface present a huge opportunity for brands looking to enhance the effectiveness of their marketing campaigns. Whether a business wants to improve brand awareness or generate more high-quality leads and sales, the...
by Jo Ginger | Mar 29, 2023 | Blogs, Social Media Marketing
It can be challenging for PPC marketers to choose the most effective strategy for their online campaigns. In such a vast, competitive, and evolving sphere, the recommended PPC strategy seems to be changing from one month to the next. Not to mention the evolution of AI...
by Jo Ginger | Feb 9, 2023 | Blogs, Google & YouTube PPC
Many digital marketing professionals have looked at Google Analytics 4 (GA4) with contempt and disdain. PPC (Pay-Per-Click) marketing campaigns are not easy to master and now, with the whole landscape changing, many marketers feel concerned about all the progress they...
by Jo Ginger | Jun 1, 2022 | Ginger news
If you have any digital marketing experience, there’s a good chance you’ve heard about Google Ads remarketing and retargeting. These terms are used interchangeably, often referring to important aspects of paid advertising campaigns; however, there are clear...
