by Jo Ginger | Jan 7, 2026 | Blogs, Video Marketing
How real engagement patterns shape smarter marketing decisions Marketers often talk about understanding their audience, but video data goes further. It shows what people actually do. The moment someone watches, skips, pauses or replays, they create a trail of...
by Jo Ginger | Nov 7, 2025 | Blogs, Video Marketing
Why YouTube Ads matter for B2B When B2B marketers think ads, the mind often jumps to LinkedIn or Google Search. Fair enough. Your buyers are also on YouTube every day. They are researching problems, comparing tools and watching people explain how things work....
by Jo Ginger | Aug 30, 2023 | Blogs, Video Marketing
The growth of social media platforms as marketing channels has played a pivotal role in how businesses can advertise their products and services. These were once exclusively social networking sites and video sharing platforms. Now they are incredibly versatile,...
by Jo Ginger | Aug 30, 2023 | Blogs, Social Media Marketing
When it comes to PPC (Pay-Per-Click) advertising, Google Ads understandably is the go-to option for many companies. As the dominant search engine with over 90% of market share, Google PPC Ads provide businesses with ample opportunities to expand their reach and boost...
by Jo Ginger | Aug 30, 2023 | Blogs, Social Media Marketing
Whilst Bing Ads may not enjoy the instant brand recognition of Google Ads, it’d be unfair to dismiss them entirely. For ambitious and smart digital marketers exploring paid search opportunities, Microsoft Advertising – specifically Bing Advertising –...
