by Jo Ginger | Aug 30, 2023 | Blogs, Social Media Marketing
When it comes to PPC (Pay-Per-Click) advertising, Google Ads understandably is the go-to option for many companies. As the dominant search engine with over 90% of market share, Google PPC Ads provide businesses with ample opportunities to expand their reach and boost...
by Jo Ginger | Aug 30, 2023 | Blogs, Social Media Marketing
Whilst Bing Ads may not enjoy the instant brand recognition of Google Ads, it’d be unfair to dismiss them entirely. For ambitious and smart digital marketers exploring paid search opportunities, Microsoft Advertising – specifically Bing Advertising –...
by Jo Ginger | Apr 5, 2023 | Blogs, Video Marketing
One of the fundamental principles of getting your video marketing campaigns right is to optimise your content to perform well in organic search. This blog post will explain how to get your content primed and ready to rank well on search engines. What is Video SEO?...
by Jo Ginger | Dec 6, 2022 | Blogs, Social Media Marketing
Consumers everywhere are surrounded by video content, often on their social media feeds. The prevalence of social media video content has never been as high and is only set to continue, which is good news for businesses. In this blog we’ll give you an insight...
by Jo Ginger | Nov 16, 2022 | Blogs, Google & YouTube PPC
YouTube Ads are a vital advertising tool for marketing your business online. Many are aware of how popular YouTube is, but there are still surprising numbers of business owners that don’t recognise the sheer advertising potential of the platform. Creating YouTube ads...
