by Jo Ginger | Jan 7, 2026 | Blogs, Video Marketing
How real engagement patterns shape smarter marketing decisions Marketers often talk about understanding their audience, but video data goes further. It shows what people actually do. The moment someone watches, skips, pauses or replays, they create a trail of...
by Jo Ginger | Nov 7, 2025 | Blogs, Video Marketing
Why YouTube Ads matter for B2B When B2B marketers think ads, the mind often jumps to LinkedIn or Google Search. Fair enough. Your buyers are also on YouTube every day. They are researching problems, comparing tools and watching people explain how things work....
by Jo Ginger | Aug 30, 2023 | Blogs, Video Marketing
The growth of social media platforms as marketing channels has played a pivotal role in how businesses can advertise their products and services. These were once exclusively social networking sites and video sharing platforms. Now they are incredibly versatile,...
by Jo Ginger | Aug 3, 2023 | Blogs, Google & YouTube PPC
YouTube’s gargantuan viewer base and easy-to-use interface present a huge opportunity for brands looking to enhance the effectiveness of their marketing campaigns. Whether a business wants to improve brand awareness or generate more high-quality leads and sales, the...
by Jo Ginger | Jan 17, 2023 | Blogs, Social Media Marketing
TikTok’s fast-paced video format combined with a growing, highly engaged user base makes it ideal for marketing. Businesses are quickly discovering the power of using TikTok video advertising and the conversions it can lead to. TikTok’s advertising platform...
