by Jo Ginger | Jan 7, 2026 | Blogs, Video Marketing
How real engagement patterns shape smarter marketing decisions Marketers often talk about understanding their audience, but video data goes further. It shows what people actually do. The moment someone watches, skips, pauses or replays, they create a trail of...
by Jo Ginger | Nov 7, 2025 | Blogs, Video Marketing
Why YouTube Ads matter for B2B When B2B marketers think ads, the mind often jumps to LinkedIn or Google Search. Fair enough. Your buyers are also on YouTube every day. They are researching problems, comparing tools and watching people explain how things work....
by Jo Ginger | Nov 17, 2023 | Blogs, Ginger news
To say that video marketing has transformed the digital landscape would be a huge understatement. Yet considering the prevalence of video – and by extension, video ads – in digital marketing, it’s surprising how few brands can utilise this medium to its...
by Jo Ginger | Feb 22, 2022 | Blogs, Video Marketing
Nowadays, there are numerous ways to grow your business, be it social media marketing, SEO, or professional video production. However, for any company to make a stronger impression than their competitors, they should invest in PPC marketing and be aware of current PPC...
by Jo Ginger | Nov 12, 2021 | Blogs, Video Marketing
If you’re a business owner reading this, having already invested in video ads and marketing, we want to reassure you that you’ve made the right decision. If for any reason you’re currently struggling to achieve the results you want through video PPC campaigns, social...
