by Jo Ginger | Jan 7, 2026 | Blogs, Video Marketing
How real engagement patterns shape smarter marketing decisions Marketers often talk about understanding their audience, but video data goes further. It shows what people actually do. The moment someone watches, skips, pauses or replays, they create a trail of...
by Jo Ginger | Nov 7, 2025 | Blogs, Video Marketing
Why YouTube Ads matter for B2B When B2B marketers think ads, the mind often jumps to LinkedIn or Google Search. Fair enough. Your buyers are also on YouTube every day. They are researching problems, comparing tools and watching people explain how things work....
by Jo Ginger | Dec 7, 2023 | Blogs, Video Marketing
If 2023 has taught us anything, it’s that video has become an indispensable part of modern digital marketing campaigns. With digital transformation at the heart of how consumers digest information and communicate with brands, companies now must leverage eye-catching...
by Jo Ginger | Jan 17, 2023 | Blogs, Google & YouTube PPC
Google Ads are an effective way to advertise your growing business, using a type of PPC (Pay-Per-Click) advertising. Google Ads may be shown within the Google search network or video campaigns showing ads, in videos, or on YouTube. They may even appear on Google...
by Jo Ginger | Nov 25, 2022 | Blogs, Google & YouTube PPC
Google Ads (formerly known as Google AdWords) is the biggest PPC (Pay-Per-Click) advertising platform in the world. With such a vastly-improving and expanding service, Google Ads PPC campaigns can often feel a bit like a minefield; it can be a struggle to know the...
