by Jo Ginger | Jan 7, 2026 | Blogs, Video Marketing
How real engagement patterns shape smarter marketing decisions Marketers often talk about understanding their audience, but video data goes further. It shows what people actually do. The moment someone watches, skips, pauses or replays, they create a trail of...
by Jo Ginger | Nov 7, 2025 | Blogs, Video Marketing
Why YouTube Ads matter for B2B When B2B marketers think ads, the mind often jumps to LinkedIn or Google Search. Fair enough. Your buyers are also on YouTube every day. They are researching problems, comparing tools and watching people explain how things work....
by Jo Ginger | Nov 17, 2023 | Blogs, Ginger news
To say that video marketing has transformed the digital landscape would be a huge understatement. Yet considering the prevalence of video – and by extension, video ads – in digital marketing, it’s surprising how few brands can utilise this medium to its...
by Jo Ginger | Aug 30, 2023 | Blogs, Video Marketing
The growth of social media platforms as marketing channels has played a pivotal role in how businesses can advertise their products and services. These were once exclusively social networking sites and video sharing platforms. Now they are incredibly versatile,...
by Jo Ginger | Aug 3, 2023 | Blogs, Google & YouTube PPC
Success with YouTube advertising is never achieved overnight. However, it’d be hard to argue that marketers could ever hope to create successful YouTube advertising campaigns without proper audience targeting. With over 2 billion monthly active users, YouTube as a...
