by Jo Ginger | Jan 7, 2026 | Blogs, Video Marketing
How real engagement patterns shape smarter marketing decisions Marketers often talk about understanding their audience, but video data goes further. It shows what people actually do. The moment someone watches, skips, pauses or replays, they create a trail of...
by Jo Ginger | Nov 7, 2025 | Blogs, Video Marketing
Why YouTube Ads matter for B2B When B2B marketers think ads, the mind often jumps to LinkedIn or Google Search. Fair enough. Your buyers are also on YouTube every day. They are researching problems, comparing tools and watching people explain how things work....
by Jo Ginger | Feb 5, 2021 | Blogs, Social Media Marketing, Video Marketing
Everything you Need to Know about Google Remarketing and YouTube Remarketing Remarketing – in other words, targeting customers who have already visited your website or social media pages – is a vital part of a digital marketing strategy. If it’s not, and...
