by Jo Ginger | Jan 7, 2026 | Blogs, Video Marketing
How real engagement patterns shape smarter marketing decisions Marketers often talk about understanding their audience, but video data goes further. It shows what people actually do. The moment someone watches, skips, pauses or replays, they create a trail of...
by Jo Ginger | Nov 7, 2025 | Blogs, Video Marketing
Why YouTube Ads matter for B2B When B2B marketers think ads, the mind often jumps to LinkedIn or Google Search. Fair enough. Your buyers are also on YouTube every day. They are researching problems, comparing tools and watching people explain how things work....
by Jo Ginger | Dec 18, 2024 | Blogs, Google & YouTube PPC
Are your YouTube ad campaigns getting the results you want? If not, they might be falling prey to some common pitfalls. After years of auditing YouTube ad campaigns, we’ve identified five recurring mistakes that can drain your budget, reduce engagement, and...
by Jo Ginger | Aug 3, 2023 | Blogs, Google & YouTube PPC
YouTube’s gargantuan viewer base and easy-to-use interface present a huge opportunity for brands looking to enhance the effectiveness of their marketing campaigns. Whether a business wants to improve brand awareness or generate more high-quality leads and sales, the...
by Jo Ginger | Aug 3, 2023 | Blogs, Google & YouTube PPC
Success with YouTube advertising is never achieved overnight. However, it’d be hard to argue that marketers could ever hope to create successful YouTube advertising campaigns without proper audience targeting. With over 2 billion monthly active users, YouTube as a...
