Pay-Per-Click Campaigns
Paid ads that generate new leads and sales
If you are looking to generate new leads and sales, then PPC (Pay-Per- Click) advertising could be the answer you are looking for.
Our experienced PPC team is entirely results driven and producing strong results for you via PPC campaigns is our focus.
Our specialist digital ads team run ads on Google, video ads on YouTube, or sometimes on both channels.
We are huge advocates of using video in the campaigns, as this is proven to achieve better results. Our creative team can produce the video for you and then the digital team will target your audience with that video in the ads, to maximise the returns you get.
You’ll find more information about Google Ads (PPC), YouTube Ads (video ads) and Remarketing below.
If you’d like to find out more information about how we can help you with PPC Campaigns give us a call on 01488 670244.
Alternatively send us a message via our contact form.
Google Ads
We are specialists in the creation and optimisation of successful Google Ads campaigns, both for search and display campaigns. Find out more information on how we can help you.
YouTube Ads
Our experience in both video production and digital marketing means we are ideally placed to produce the best YouTube campaigns for your business. Contact us to find out how we can help you.
Chat GPT Ads
AI is the new search engine. Is your business visible when B2B buyers ask ChatGPT for recommendations? Find out how ChatGPT Ads can help.
Remarketing
Remarketing is an essential and cost effective method of reaching users who have shown prior interest in your company. Get in touch with our experienced team today.
More useful information
Why should I consider PPC Advertising?
PPC is a fast, accountable way to generate high quality leads. It puts your brand in front of people who are actively searching for what you offer, or who closely match your ideal customer profile. You control the budget, audiences and messaging, and you see exactly what each click and conversion delivers. With clear targeting, continual optimisation and transparent reporting, PPC turns ad spend into measurable results you can scale with confidence.
What’s included in our PPC services?
At Ginger Digital, we manage everything from strategy to reporting. Our PPC services include:
- Campaign setup and strategy development
- Keyword research and audience targeting
- Ad copywriting, creative design, and video production (where needed)
- Conversion tracking and lead measurement
- Continuous optimisation and split testing
- Detailed monthly performance reports and insights
Our team combines data expertise with creative know-how to make sure your campaigns not only attract clicks but convert them into real opportunities.
How much should I invest in PPC marketing?
Your ideal PPC investment depends on your goals, market, audience size and competitiveness. We will shape a results-focused budget that’s realistic for the outcomes you want, start with a sensible pilot to prove what works, then scale with confidence. Our pricing is fully transparent with a clear breakdown of what’s included. build, optimisation, creative testing and reporting. You will always see exactly where every pound is going and the results it delivers.
How often will my account be checked?
We monitor campaigns continuously. Performance is reviewed daily, with proactive optimisations each week across bids, budgets, audiences and creative. You will receive a clear monthly report with results and insights, plus a regular call with your account manager to plan tests and next steps.
Can I get a free PPC audit from Ginger Digital?
Yes. We offer a free, no obligation PPC audit to show you what is working, what is holding you back, and how to unlock better results.
What we review.
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Account structure and settings.
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Keyword and audience targeting.
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Ad copy, extensions and creatives.
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Bidding, budgets and pacing.
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Conversion tracking and attribution.
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Landing page relevance and user journey.
What you receive.
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A clear scorecard with quick wins and priority fixes.
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Practical recommendations to lift performance and reduce wasted spend.
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A short walkthrough call so you understand the findings and next steps.
It is a simple way to see the value we can add before you decide on anything. To book your free PPC audit, send us a message and we will line up a convenient time.
Contact us
Ginger Digital
Sheepdrove Conference Centre
Sheepdrove Road, Lambourn
Berkshire
RG17 7UU
T: 01488 670244
E: hello@gingerdigital.co.uk