Video Services
Video marketing strategies that deliver new leads and sales
So, you’re here because you’re looking for a video? Well, you’re in the right place!
We provide a streamlined, hassle-free, highly professional service to our extremely varied client base.
Many of our clients have been with us for several years and we have become their trusted video marketing partner.
You may not know exactly what style of video you need. However, a chat with one of our team can really help clarify how we can help add video into your marketing; whether that’s a one-off video, or as part of a broader video marketing strategy.
Why build a video marketing strategy?
Having a video marketing strategy is now more important than ever, as it will ensure that you are effectively communicating your key messaging to your target markets.
• We can help you understand how you can improve the results in many of your marketing channels, by using video in a strategic way
• Executed properly it will transform the future of your marketing, sales and customer service teams
Our starting point is looking at your marketing and customer journeys, so that we can understand how video campaigns can play a central part in these areas. Many of our clients are now using varied styles and types of videos as the focal point of their marketing and sales funnels.
At Ginger we also develop video campaigns that can be tracked and measured so you know exactly the return on investment you are getting.
Interactive Video
Interactive video increases viewer engagement, converts more leads and sells more products. We have an innovative, powerful interactive video solution that will help you to maximise your use of video.
Promotional Video
If you are looking for a video that will help to sell your products, services or events we can help you with videos that will deliver on your objectives.
Animation Videos
Are you looking for a dynamic way to communicate your key messaging to your target markets? Explainer animation videos are great for engaging your audience and driving more leads and sales.
Whiteboard Videos
The whiteboard animation video style is a perfect solution for explaining and breaking down complex messages, services or products. Our scripting and bespoke drawings help to communicate your key messages to your audience.
Training & eLearning Videos
Looking for inspiring and engaging training and eLearning videos? Our creative and bespoke approach ensures that your audience will absorb and retain the information from the videos we produce for you.
Conference & Event Videos
Filming at live events requires experience, flexibility and creativity. We bring this and far more! We ensure you get the maximum amount of content from your events, for you to use in your marketing, training and communications.
Drone Video
As qualified CAA pilots you can rest assured that we can fly safely whilst capturing the most stunning aerial footage at both high and low-level altitudes. We can film people, locations and events.
Video Plans
Our video plans are an easy and cost-effective way for you to generate a lot of regular video content, whilst spreading the fees across the year; whether it be studio, location or animated content.
Video Editing
Do you have footage that requires a professional edit? Then we can help you! Using your branding colours and logos we’ll add graphics, voiceovers and music, resulting in a video that you can be proud of.
Video Audit
Are you unsure of how to use video effectively? Or do you want to improve the results you get from video? We will carry out an audit of your marketing and help you to develop a video marketing strategy that will drive you results.
Saying amazing things
More useful information
Is it worth investing in video?
Definitely. Video is one of the most powerful ways to attract attention, build trust, and drive action. It lets you tell your story quickly and clearly, while giving your audience something engaging and memorable to connect with. Whether you’re promoting a product, explaining a service, or showcasing results, video consistently delivers higher engagement and conversion rates than static content. In short, it’s an investment that pays back through visibility, credibility, and leads.
Does video content differ between ads and organic?
Yes. They serve different jobs and should be built differently.
- Grab attention in the first two seconds, make one promise, show quick proof, and end with a clear call to action. Captions on. Tight edits. One message per video.
- Teach, tell stories and build brand personality. Longer watch time, more context, behind the scenes, FAQs and thought leadership.
Both are important. At Ginger Digital we tailor scripts, formats and lengths to the goal and the platform, so each video does its job. Whether it is part of a paid campaign or your everyday social content, it will be set up to perform.
Why should you use video content on social media?
Social media thrives on movement and storytelling, and video delivers both. It helps your brand stand out in crowded feeds, communicates more in less time, and builds trust through human connection. Whether it’s a 15-second teaser, a case study, or a product explainer, video gives your audience a reason to stop scrolling and engage. It’s one of the most effective ways to boost reach, awareness and lead generation.
Which types of video content do you shoot?
We produce a wide range of video content, including:
- Filmed corporate and promotional videos
- Animated explainers and motion graphics
- Product demos and case studies
- Social media ads and short-form reels
- Interviews, testimonials, and talking-head videos
- Trade show and event videos
All videos are produced in-house by our award-winning team, combining strategy, creativity and technical expertise to deliver content that performs.
Do I also need to invest in image content?
It’s a smart idea to do both. Video captures attention, but image ads are ideal for reinforcing key messages, improving frequency, and driving quick actions. Using both together creates a stronger, more balanced campaign. Our creative team produces image ads that match your video’s look and feel, ensuring your brand stays consistent across every platform.
Which platforms do you shoot content for?
We shoot and optimise content for all major platforms including LinkedIn, YouTube, Meta (Facebook and Instagram) Google Display, and websites. Each platform has its own technical and creative requirements, so we plan every shoot and edit to ensure your videos look and perform perfectly wherever they’re used – from vertical social stories to widescreen YouTube ads.
How is Ginger Digital different from other video agencies?
We’re not just a video production company, we’re a full digital marketing agency. That means we don’t just make great-looking videos, we make videos that deliver results. Every piece of content is designed with performance in mind and integrated directly into your paid campaigns. Our creative and digital teams work together to ensure your videos don’t just tell a story, they generate leads and measurable outcomes.
Can you also help with other forms of content marketing?
Yes. Alongside video, we produce a full range of supporting creative including image ads, carousels, motion graphics, and document-style ads for LinkedIn. We also help with landing pages, tracking setup and messaging development to make sure your entire content funnel works together seamlessly.
How do you measure the success of our video content in paid media campaigns?
We measure performance using clear, data-led metrics. For awareness campaigns, we track views, engagement rates and watch time. For lead generation, we focus on conversions, cost per lead, and return on ad spend. Every video is linked to your campaign goals and monitored through detailed reporting dashboards, so you’ll always see exactly how your content is performing and the impact it’s delivering for your business.
Contact us
Ginger Digital
Sheepdrove Conference Centre
Sheepdrove Road, Lambourn
Berkshire
RG17 7UU
T: 01488 670244
E: hello@gingerdigital.co.uk