How to use Interactive Video to increase engagement, leads and sales
Are you looking to increase the effectiveness of your video marketing?
If so, then you should be considering using interactive video, as it will:
- Increase engagement
- Drive more leads and sales
- Improve your learning and development videos
- Save you time and resources across multiple disciplines
It’s an incredible tool that will supercharge your videos by allowing the viewer the opportunity to actively engage with your content. It’s a video that has interactive elements added within it, and these allow viewers to interact with the content. Viewers can then make their own choices about what they see in the video.
Explore Different Styles of Interactive Videos
Are you unsure about the type of interactive video that would best suit your needs? Taking a look at some examples can help you better understand the various styles available. To give you a head start, we’ve compiled three distinct types of interactive videos that we have created.
Our interactive video examples showcase the possibilities of this dynamic medium, which can be used for educational purposes, brand marketing, and much more. By exploring these examples, you can gain a better understanding of the potential of interactive video and how it can engage your audience in new and exciting ways.
Our examples can give you a sense of what’s possible, so why not take a few minutes to explore the world of interactive video and see how it can benefit your business or organisation?
Need a fun and effective way to guide website visitors?
Here at Ginger we have found huge success with interactive video, which allows for a personalised experience on our website home page.
Users can easily watch the video and navigate to the relevant pages of our website they want to see.
In addition, data analysis from the hosting platform has allowed us to gain valuable insights into our audience and what resonates with them.
Watch the video to see how interactive video can enhance your website’s user experience.
Improve team training with Interactive Video
We created a video for our client Simply Easy Refurbs, a property company, to help contractors understand client behaviour expectations on-site.
The video accommodates seven languages, allowing non-native English speakers to select their preferred language through interactive features.
At the end of the video, contractors are required fill out a form to confirm they have watched it.
Why not check out the video above and have an experiment with some of its features!
Want to improve your video marketing’s impact?
Language Angels, a language teaching solution, asked us to create an interactive video to help learning providers navigate their website.
With added features, viewers can actively engage with the content, making their own choices about what to see as they watch the video.
This remarkable, innovative type of video is designed to enhance the user experience and simplify website navigation for users.
Watch the video above to see how interactive video works and discover its benefits!
Reasons to Incorporate Interactive Video into Your Strategy
Interactive video is a powerful tool that allows viewers to engage with your content and provides valuable insights into viewer behaviour.
Here are some key benefits of using interactive video:
- Gain insights into viewer behaviour through data, analytics and reports
- Track a wide range of metrics by linking videos to Google Analytics
- Collect valuable marketing data directly from viewers by asking for their information
- Increase viewer engagement with interactive elements and choices
If you’re interested in improving your content marketing strategy with interactive video, contact us at 01488 670244 or through our website contact page. Our team of experts can help you develop and implement an interactive video solution that meets your needs and achieves your goals.
Saying amazing things
The Ginger team make the whole process of video creation seem almost frictionless. The feedback on the scripts I created was invaluable and the guidance on how to present to screen really helped to create valuable content. The videos achieved their aims, and more. It has been worth every penny and every minute invested.
“It was an absolute pleasure working with Ginger Digital. They were professional, had an incredible attention to detail, patient and great fun to work with. We couldn’t be more happy with the result. Thank you,”
“What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.”
“Simply fab! Ginger supported us through their fast and efficient process and took the time to understand our business and our needs.”
“Ginger were great to work with, professional throughout the whole process and quick to respond to our requests. Thanks team!
“Ginger took the time to understand our business and to talk to each one of the team so that the end result reflected our brand.”
“We had a smooth and successful experience with the Ginger team for our studio video shoot. The film quality was great, and the editing and communications seamless.”
“Neil and his team were able to communicate our complex message using video, in a really engaging and fun way.”
“We chose to work with Ginger because we’re a very strategic agency and felt the fit was really good. They know how to do video, but more importantly how to do it really effectively.”
“We’ve had some great feedback about the videos from our guests and private dining bookings have noticeably increased. We’ll definitely go back to Ginger for future videos!”
Sheepdrove Conference Centre
Sheepdrove Road, Lambourn
T: 01488 670244