Using video on your website
Video is now central to any video marketing plan and it’s now become the norm for video to be a major part of your website.
Here at Ginger Digital, we help our clients stand out from their competitors by using video to engage the users on their site, prompting them to spend longer on the site and giving them more reason to stay.
We think of a website as a sales funnel and plan the videos on your website accordingly.
We help to quickly deliver your message, engage website viewers and give your company a personality by bringing it to life.
We’ll plan and produce a collection of videos that will help clients to move through your website, until they are ready to buy from you.
Importantly, the videos will also boost the SEO on your website. Search Engines such as Google and Bing LOVE new content, especially video. As Google owns YouTube, adding video content is like gold dust! We don’t only create the video for our clients’ website but we’ll also ensure it’s optimised for SEO to ensure they are getting the full benefits. We will also help with the SEO of client’s videos on their YouTube or Vimeo channels.
Here are a few examples of the types of videos we produce for our clients and their benefits:
- A Home Page Video
– helps to orientate the user and gives an overview of how you will be able to help them.
- Product or Service Videos
– you can showcase your product or service to encourage your audience to make a conversion on your site.
- Case Study Videos
– your prospects will all have a problem they need to solve and this is your opportunity to show them how you can help them.
Other types of videos that are powerful on websites are company showcase videos and videos of the team – these all help give personality to your business. As they say – ‘people buy from people!’
Get in touch with the Ginger Digital team today for more information on website videos and how we can help your business.