Blogs
Looking for digital and video industry insights, inspiration or handy how-to-guides?
If so then this is the place to be!
Put your feet up and read through our latest collection of blogs.
Why Your Video’s End Card is Damaging Your Conversion Rate
End cards have become one of the most persistent bad habits in video marketing. They linger from a previous era and today they often make your ads look dated, corporate and...
Your video marketing data reveals more than you might expect
How real engagement patterns shape smarter marketing decisions Marketers often talk about understanding their audience, but video data goes further. It shows what...
Why YouTube should be at the heart of your B2B marketing
Why YouTube Ads matter for B2B When B2B marketers think ads, the mind often jumps to LinkedIn or Google Search. Fair enough. Your buyers are also on YouTube every...
Five Common YouTube Mistakes (And How To Avoid Them)
Are your YouTube ad campaigns getting the results you want? If not, they might be falling prey to some common pitfalls. After years of auditing YouTube ad campaigns, we've...
Video Marketing Trends for 2025: What You Need to Know
2025 is only just around the corner – with new year, what better time is there to reflect on incoming video marketing trends?
PPC Trends for 2025: What You Need to Know
When you think you’ve got the hang of PPC advertising, it changes! With technologies and consumer behaviours, PPC trends are never stagnant.
PPC Management: From Clicks to Conversions
Successful PPC Management is complex. Ginger’s data-driven approach ensures every campaign we manage is constantly optimised for results.
Video Costs Decoded: Understanding the Pricing of Video Types
Video costs are important – your project should deliver maximum impact while staying within budget. But what exactly affects video costs?
Investing in Impact: How Much Does a Professional Video Cost?
So, you’re thinking about investing in a professional video for your business – great choice! But how much does a video cost?
Sales Funnel Video Strategy: Choosing the Right Videos
Are you ready to turn prospects into clients? At Ginger Digital, we know that using the right video content at every stage of your sales funnel is key to driving conversions and measurable ROI.
Write Like a Pro: Tips for Creating a Powerful Video Script
Crafting a video script that converts prospects into clients is complex. Let us show you how to transform your words into results.
LinkedIn Campaign Not Meeting Expectations? Five Common Mistakes Holding You Back
LinkedIn Ads have the potential to be a powerhouse for B2B lead generation and brand awareness – when they’re set up correctly.
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